Eivind Bårdsen | Graphic and logo design from the Sunshine Coast

The Norwegian band Lesbian Pedestrian approached me with the task to design a logo they could use on stickers, t-shirts and posters. They wanted it to resemble the Norwegian pedestrian crossing sign.

The original Norwegian pedestrian crossing sign

One of the challenges I met when designing this was the triangular shape of the sign. It’s spacious enough for one character, but two? I decided to make the characters smaller and with a lighter white stroke than the original.

When sketching , I played around with some positions and styles before I ended up with the final one. The bottom left drawing is the one I based the characters on.

When I say rough sketches, I mean just that...

I drew the women part by part in Illustrator using the pen tool. I also treated the name typographically in a way that can be used together with the image, or alone. The font used is Baskerville, a classic font that in its time was criticised for being rebellious and unreadable. I added little hearts on top of the i-characters to convey the love-theme in the image.

The logotype is based on Baskerville

Sticker-image with text

This is what Esben Rørnes in the band said about it:

The logo was unique, suitable, cheeky and funny. Very good! I especially liked the way it critiques prejudice—the colours, the chemistry between the girls, their clothes and attitudes. Working with you was without a hitch. Your first draft was nice, and you responded quickly with the revisions we wanted.

I have no problems recommending you to others!

Thank you Esben! It was fun working on this mark, and I wish you and your band all the best!