Who is this ticket designed for?

A few weeks ago, the ticket office in my home town changed the design of the cinema tickets. They had used the old design for years, and they changed the design without asking the cinema audience how a good ticket should be.
In this post I want to look at how the information is organised on [...]

Poster design for Tromteatret

Cut-out from the Tromteatret poster

Exceed expectations to achieve Wowability

Do you strive to achieve wowability? Do your clients strive to achieve it for their brands? Coca-Cola, Apple, Nintendo, Singapore Airlines and the bike shop close to where I live all have it. Do you?
According to Imran Syed, the author of Wowability, companies achieving it exceed expectations in one or more contact points and are [...]

Gill Sans type specimen book (School project)

Oh look 123 pt regular

6 questions to ask when generating ideas

In a previous post, I wrote about some idea generation techniques. In this post I want to let you know about another technique that I find especially helpful when coming up with design concepts.
When generating ideas for logos, websites or printed material there are always some obvious ideas that would be labelled a cliché or [...]

Sticker design for the band Lesbian Pedestrian

Lesbian Pedestrian sticker on a concrete wall

Typographic exercise: using type to express words

I am doing a class at the university about typography, and I’m loving it! There are many things you can express using typography. One of them is words. When you limit yourself to using only type and colour, you can create beautiful things.
Using only one typeface and one colour (Helvetica, red), I did this classic [...]

Legibility and readability defined by design-academics

This post is originally an essay I wrote for my typography class at the university. At the end of the post I list some excellent books on typography that I used as my sources.
Introduction
Readability and legibility are two terms used when describing the clarity of a text or a typeface. Although both terms relate to [...]

Graphic design in business, part 1: Branding for renewal

One of the applications of design that I find very interesting is corporate identity and branding. I was looking for a book on public relations in the university library when I found a title that caught my eye: Designing Corporate Identity: Graphic Design as a Business Strategy by Pat Matson Knapp. Needless to say, I [...]

Generating ideas made easy: 3 techniques to boost your creativity

In this post I want to share some techniques designed to come up with creative ideas. These can be used when trying to come up with ideas for your designs, but also in other situations such as writing, business innovation and more. Remember that creativity is not something you either ‘have’ or ‘have not’, it [...]

7 photographic business cards I designed for myself

Palms in the storm